The Little Speaker with Big Sound Causes Last Minute Order Rush on...

Two designers John Van Den Nieuwenhuizen and Vitor Santa Maria knew their modestly designed “no buttons or knobs” HiddenRadio would create a massive sound. What the two didn’t expect was the massive following they would received in such a short amount of time. Since the product launched less than 2 months ago, The HiddenRadio and Bluetooth speaker has received over six times the amount of funding the designers originally asked for.

“The support we’ve received is extraordinary and extremely appreciated. The extra money has helped us add more features and deliver an even higher quality product,” says Australian designer John Van Den Nieuwenhuizen now based out of San Francisco. John and his business partner Vitor Santa Maria founded HiddenRadio Design over 4 years ago. Vitor is from Rio de Janeiro but has been a designer in Milan for over 18 years.

The product was designed on the basis of consumer intuition. “Our approach is to create simple designs which make a positive impact in people’s lives,” says Vitor. The device is both elegant and extremely useful. Several speakers can be placed around the house and the user can connect with each one creating abundant sound inside as well as outdoors.

It provides several functions: it's a wireless Bluetooth speaker with FM radio that works with leading electronic devices like iPhones, iPods, iPads, or any other smartphones, tablets and computers. It runs on rechargeable batteries, which last over 30 hours on a single charge. There is also a standard 3.5 mm audio jack for connecting with non-Bluetooth devices.

The HiddenRadio and Bluetooth Speaker delivers pure, powerful sound, “We've tested it side by side with leading products on the market, and it has excelled in both sound quality and battery life,” says John.

The HiddenRadio is only available now at Kickstarter.com. The clock is ticking down to pre-order and be the first to own the Bluetooth wireless speaker with FM radio. People can support the development of this product through the Kickstarter.com by pre-ordering their unit for $119, which will normally retail for $175. This will secure delivery of a limited- edition product directly to their homes with global shipping included.

The designers have already invested over $50,000 to develop the product and the capital raised through Kickstarter.com will be spent on injection molding tools, Bluetooth certification, initial inventory, and other equipment necessary for mass production. This is a chance to promote and support the production of this simple, useful and elegantly product before it hits the main market.

Orders can be placed for a limited time at: http://www.kickstarter.com/projects/2107726947/hidden-radio-and-bluetooth-speaker

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Big Marketing Power in a Little Word

Your English teacher isn’t going to like this.

Don’t get me wrong; the grammar and composition you learned in high school English class are critically important, but those rules don’t necessarily apply all the time.

Allow me to explain.

Your old English teacher would have preferred you write, “By carefully employing certain words, a professional gains a powerful advantage when selling his or her products or when trying to persuade others to accept his or her ideas.”

Here’s a slightly different version: “By carefully employing certain words, you gain a powerful advantage when selling your products or when trying to persuade others to accept your ideas.”

What’s the difference?

These two statements essentially say the same thing, but the first one is written in “third person,” while the second one is written in “second person.” English teachers would prefer the first statement. In formal writing, it is generally frowned upon to use the words, “I” or “you.” Scholarly journals, text books and respected periodicals are normally written in third person.

Using the word “you” (and “your”) helps you do that.

No matter what your profession, there are times when your success depends on your ability to sell, pitch, market, convince, persuade, trade, suggest, coach, counsel, explain, and/or motivate another person. That all becomes easier if you address your reader or listener directly in the second person.

So, if you’re explaining something in an email, try to use the word “you.” If you’re giving a speech to prospective clients, paint a picture with “you.” If you want to empower and motivate your colleagues, use “you” to make your message resonate with them.

The word, “you” personalizes a conversation. It brings down barriers and erodes the formalities that may exist between you and the other person.

“You” can help prospective clients picture themselves using your products and services. For instance, if you are selling a time-share condo overlooking the ocean, your would-be buyer might be receptive to this marketing message:

“Picture yourself spending two weeks here every year. You can sleep in each morning in this king-sized bed, windows open with the sea breeze gently waking you up before you head over to your ultra-modern kitchen for your morning coffee. You step out onto your deck overlooking the massive resort pool. Your only problem here in paradise will be deciding what to do. Will you relax by the pool or will you take one of the hundreds of day adventures waiting for you in the surrounding area?”

Where do I sign up?

When I’m writing books or delivering speeches, I try to put “you” into the text even if the story I’m telling is about somebody else. When I use a highly successful person’s life or accomplishments to illustrate a point, I occasionally like to slip in “you” and “your” when I’m really talking about “him/his” or “her/hers.” Audience members are more likely to remember the point, if they feel like they are part of the story.

YOU will be a much more effective seller, marketer and persuader if YOU simply remember to transpose YOUR audience into YOUR stories.

One last thing – I have one important disclaimer for you.

There is a particular use of the word “you” that may backfire on you. Careful communicators avoid saying, “you must,” “you should,” “you better” or “you have to.” That’s bossy. It turns people off. Such language reminds you of when you were in trouble as a kid, like when your mother demanded:

“You have to clean your room!”

“You better finish your homework before you go outside!”

About the Author:

Jeff Beals is an award-winning author, who helps professionals do more business and have a greater impact on the world through effective sales, marketing and personal branding techniques. As a professional speaker, he delivers energetic and humorous keynote speeches and workshops to audiences worldwide. You can learn more and follow his “Business Motivation Blog” at JeffBeals.com.

Follow @powerhomebiz

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