B2B Marketing Agency, Televerde, Presents New Skills, Techniques and...

Phoenix-based B2B marketing agency, Televerde, recently presented at the “Inside Sales 2012 ­ Phoenix” event organized by the American Association of Inside Sales Professionals (AA-ISP). Held January 10th at The Radisson Fort McDowell Resort, this conference came to the Southwest for the first time.

The one-day event included a variety of general sessions, break-out sessions and panel discussions featuring some of the nation's leading inside sales experts. Topics focused on critical issues affecting today’s inside sales professionals, as well as offered tactics for improving sales performance. The conference also featured a Solution Provider Exhibit to allow attendees to meet with leading inside sales vendors.

As part of the conference program, Televerde’s Donna Kent, senior vice president of global sales, marketing and services, presented “Inside Sales 2.0: New Skills, Techniques and Opportunities.” This session addressed inside sales staffing issues and the skills necessary to optimize current marketing trends. Kent also discussed how to structure, organize and leverage new skills for account-based marketing, social media, late sales stage engagement, lead nurturing and more.

"Having AA-ISP bring such a focused and comprehensive event to Phoenix is a real bonus for inside sales reps, account managers, business development professionals and department managers,” says Televerde President and CEO James H. Hooker. “As a leading B2B marketing agency and provider of sales pipeline development solutions, we were thrilled to deliver an informative and thought-provoking presentation.”

About Televerde
Televerde is a leading B2B marketing agency and provider of sales pipeline development solutions that drive increased revenue for our clients by integrating contact data, marketing automation and world-class teleservices. The company identifies new customers for its clients, accelerates and converts sales opportunities, and discovers fresh, actionable market insight. The outcomes Televerde produces are improved performance of sales pipelines, net new top-line sales revenue growth, measurable return on marketing investments, and sales & marketing alignment. Visit http://www.televerde.com or call +1 888-787-2829.

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Posted in: Agency,Marketing,Presents,Skills,Techniques,Televerde

Big Marketing Power in a Little Word

Your English teacher isn’t going to like this.

Don’t get me wrong; the grammar and composition you learned in high school English class are critically important, but those rules don’t necessarily apply all the time.

Allow me to explain.

Your old English teacher would have preferred you write, “By carefully employing certain words, a professional gains a powerful advantage when selling his or her products or when trying to persuade others to accept his or her ideas.”

Here’s a slightly different version: “By carefully employing certain words, you gain a powerful advantage when selling your products or when trying to persuade others to accept your ideas.”

What’s the difference?

These two statements essentially say the same thing, but the first one is written in “third person,” while the second one is written in “second person.” English teachers would prefer the first statement. In formal writing, it is generally frowned upon to use the words, “I” or “you.” Scholarly journals, text books and respected periodicals are normally written in third person.

Using the word “you” (and “your”) helps you do that.

No matter what your profession, there are times when your success depends on your ability to sell, pitch, market, convince, persuade, trade, suggest, coach, counsel, explain, and/or motivate another person. That all becomes easier if you address your reader or listener directly in the second person.

So, if you’re explaining something in an email, try to use the word “you.” If you’re giving a speech to prospective clients, paint a picture with “you.” If you want to empower and motivate your colleagues, use “you” to make your message resonate with them.

The word, “you” personalizes a conversation. It brings down barriers and erodes the formalities that may exist between you and the other person.

“You” can help prospective clients picture themselves using your products and services. For instance, if you are selling a time-share condo overlooking the ocean, your would-be buyer might be receptive to this marketing message:

“Picture yourself spending two weeks here every year. You can sleep in each morning in this king-sized bed, windows open with the sea breeze gently waking you up before you head over to your ultra-modern kitchen for your morning coffee. You step out onto your deck overlooking the massive resort pool. Your only problem here in paradise will be deciding what to do. Will you relax by the pool or will you take one of the hundreds of day adventures waiting for you in the surrounding area?”

Where do I sign up?

When I’m writing books or delivering speeches, I try to put “you” into the text even if the story I’m telling is about somebody else. When I use a highly successful person’s life or accomplishments to illustrate a point, I occasionally like to slip in “you” and “your” when I’m really talking about “him/his” or “her/hers.” Audience members are more likely to remember the point, if they feel like they are part of the story.

YOU will be a much more effective seller, marketer and persuader if YOU simply remember to transpose YOUR audience into YOUR stories.

One last thing – I have one important disclaimer for you.

There is a particular use of the word “you” that may backfire on you. Careful communicators avoid saying, “you must,” “you should,” “you better” or “you have to.” That’s bossy. It turns people off. Such language reminds you of when you were in trouble as a kid, like when your mother demanded:

“You have to clean your room!”

“You better finish your homework before you go outside!”

About the Author:

Jeff Beals is an award-winning author, who helps professionals do more business and have a greater impact on the world through effective sales, marketing and personal branding techniques. As a professional speaker, he delivers energetic and humorous keynote speeches and workshops to audiences worldwide. You can learn more and follow his “Business Motivation Blog” at JeffBeals.com.

Follow @powerhomebiz

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Posted in: Little,Marketing,Power

Affiliate Marketing Benefits

Affiliate marketing is beneficial both for merchants and the marketer.  It?s a popular method to earn profits, helps merchants to increase their sales and is the cheapest business on the internet.  There are many important benefits of affiliate marketing to marketers and merchants.  A few of these are discussed below.

A few benefits to the marketer are:

1.       Products are already provided for you.

A benefit of marketing is that products are already provided for you, so there is no need to create a product.   You just need to select the products to sell, get the required affiliate links and start selling.  There is no need to worry about the production or delivery of the products.  It?s taken care of for you.

2.       Very low start-up cost

Another feature of affiliate marketing is that you can start little out of pocket money (most of the time no money is required).  This is the lowest investment in today's world to start a business.

3.       Easy Online Business

The merchants make the products, deliver the products, handle the money transactions and complete all the hard work of a business, leaving the affiliate marketer to focus on marketing.  The fact that the only responsibility of the marketer is to promote their affiliate links, make it one of the easiest online businesses to get into.

4.       Make Money 24/7

With the affiliate links listed on the website all the time, you don?t need to remain online to stay in contact with your customers.  People can visit your website whenever they want, 24 hours a day and visit your affiliate links.  You?re only concern is to check your email to see how many sales you have.

5.       You?re not obligated to stay in any one particular market.

As an affiliate marketer you can choose products from the hot market at any given time.  It?s as easy as registering with a merchant that has an affiliate program, obtain the products and start advertising.

A few benefits for the merchant are:

1.       Less Time for Sales

The main website of the merchant is advertised by many marketers at the same time.  This allows many leads to the product page of the merchant and essentially more sales in less time.

2.       Broad Market to Sell

Having affiliate marketer?s that are related to your business expands the market to merchants.  The marketer?s website receives hits from potential customers and they in turn will visit your website to make the purchase.

3.       Less Effort

Affiliate marketers do the hard work of advertising your products for you.  This allows you to spend less on advertising and leaves you time to focus on the quality of products, delivering the product, or developing new products.

Affiliate marketing can provide the easy, fast and reliable money to marketers and allows for more sales for the merchants with less time and money.

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Posted in: Affiliate,Benefits,Marketing